Las Vegas in Talks with NFL to Host 2029 Super Bowl — Report
Las Vegas is in talks with the NFL to return the Super Bowl to Allegiant Stadium in 2029, making it one of the fastest locations in NFL history to host football's greatest event twice.
The Las Vegas Review-Journal reports that negotiations are taking place between league and "city" officials, most likely the Las Vegas Convention and Visitors Authority (LVCVA), given that Allegiant is situated in unincorporated Clark County rather than the city of Las Vegas.
The newspaper stated that a settlement is not imminent and that several more weeks of negotiations are likely. However, if conditions are met, the NFL may make the announcement at its winter owners' meeting in December or at its autumn owners' meeting in New York this October. Super Bowl host cities are usually chosen by the league four years in advance.
A letter of intent to host the Super Bowl in 2029, 2030, or 2031 was presented by Las Vegas and the Las Vegas Raiders at an undisclosed time last year. The R-J claims that since then, Las Vegas has fulfilled all requirements and timelines, making it a strong candidate for Super Bowl 63.
On the other hand, New Orleans failed to complete a long-term lease between the Saints and the Caesars Superdome, missing a crucial deadline in its attempt to host the 2031 Super Bowl.
“The NFL is not going to award a Super Bowl to a team that doesn’t have a lease for the year in which they’re requesting a Super Bowl,” NFL spokesman Brian McCarthy told the New Orleans Times-Picayune.
Bowling for Money
On February 11, 2024, Las Vegas hosted the Super Bowl for the first time. The Kansas City Chiefs defeated the San Francisco 49ers 25–22 in a thrilling overtime game, and Chiefs tight end Travis Kelce fearlessly and openly butchered the chorus to Elvis Presley's "Viva Las Vegas" from the field.
Harry Reid International Airport set a record the next day with 104K passengers after the game brought an estimated 330K people to the city.
It had a $1 billion economic impact on the city, including $877 million in gross visitor spending, according to the LVCVA. According to the visitor-funded marketing agency, Super Bowl participants spent an average of $2,660 per person—more than twice as much as the average Vegas visitor.
With NFL partners, sponsors, and celebrities staying in hotels, nightclubs, and other places, the excitement went well beyond the stadium.
Additionally, the event produced 5 billion impressions through news reports, giving Las Vegas free publicity.
Levi's Stadium in Santa Clara, California, will host the Super Bowl in 2026; SoFi Stadium in Inglewood, California, will host it in 2027; and Mercedes-Benz Stadium in Atlanta will host it in 2028.
